Wealth Management

Our team of wealth managers specializes in helping you build and manage your personal portfolio and head down the path toward financial freedom.

And, if you're a business owner, we've developed a special process for you. 

  • Our wealth management services and strategies are tailored to the specific needs of our clients.

  • As fee-only financial advisors, our interests are aligned with our clients' long-term personal wealth goals.

  • We bring the investment experience, resources, and processes that we use with our institutional clients to our individual investment clients, including access to institutionally priced solutions. This allows us to offer cost-effective and prudently managed portfolios to help clients achieve their long-term investment objectives.

  • Personal relationships matter to us. We get to know you and your family. You can see us, talk to us, and work directly with our investment decision-makers.

We take a persistent approach to our investment process and to our client relationships.

Counter to typical thinking, we believe that you are more likely to achieve goals by managing risks than chasing returns.

We are less concerned about how much our clients have to invest today, and more concerned about our clients’ long-term financial freedom.

Although our team is based in Atlanta, we provide wealth management and financial services throughout the United States. Convenient access to the Atlanta Hartsfield-Jackson airport makes it easy for us to visit our clients.

Do you know how much risk is in your portfolio?

Take the Free Risk Tolerance Questionnaire

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Find your Risk Number and get your FREE Portfolio Risk Analysis!
Assess your risk tolerance to ensure that your portfolio aligns with your investment goals and expectations.


Schedule a free consultation and get answers to your questions

When you have a trusted advisor helping you navigate big decisions and are no longer stressed about money, you are free to focus on the things that really matter to you.

Wealth Management Process

Our wealth management process features an investment discipline focused around increasing the potential for long-term results, adhering to an active portfolio management process, and producing comprehensive account summaries and deliverables.


Deliberate Asset Allocation

Perhaps the most important decision an investor can make is how he or she should prudently and effectively spread their investment dollars over a range of asset types such as stocks, bonds, real estate, and cash. We help clients make deliberate allocation decisions after carefully considering their risk tolerance, investment time horizon, income needs and other considerations. Making the right asset allocation decision for the right reasons is a critical component of sound investment planning.

Risk Efficiency

There is no such thing as investing without risk. Addressing risk is an important part of our investment process. A key concept of risk efficiency is “upside capture/downside avoidance.” This means when markets are going upwards we want to capture much of that growth without unnecessary risk, and when investment markets are going down, we seek to avoid declines in a portfolio because of unnecessary risk. There are no guarantees of course. We are willing to give up some of the upside potential in an attempt to achieve less volatility and declines.

Monitoring & Rebalancing

Investment planning and advice is an ongoing process. An important part of our service is monitoring clients’ portfolios and staying on top of changing market conditions, client goals, tax considerations, and other factors. As life changes, we keep clients’ assets in alignment with their goals through periodic rebalancing. All of this helps to take the emotion out of a sound investment strategy.

ph 678.322.3000  /  fax 678.322.3059
Persium Group, LLC  /  2100 Riveredge Parkway, Suite 1230  /  Atlanta, GA 30328

Persium Group consists of three teams: Persium Advisors — wealth management for business owners and other investors, NAVIX — exit planning for business owners, and CoVerity — serving the needs of retirement plan committees.

The Persium Group, formerly known as White Horse, is an independently owned and operated firm that was founded in 2004. In 2010, White Horse Advisors, LLC registered with the Securities and Exchange Commission as an investment adviser allowing us to operate in a product neutral, fee-only investment environment.

At Persium Group, we offer three distinct lines of business. Persium Advisors, LLC is an SEC registered investment adviser offering traditional investment advisory and asset management services. CoVerity™ is a brand name through which we provide investment advice and consulting services to sponsors of qualified retirement plans. Through NAVIX®, we provide exit planning services to owners of closely held businesses.
Persium Advisors, LLC and its affiliates do not provide tax or legal advice. Clients are urged to consult their tax or legal advisors to understand the tax and legal ramifications of any actions or investments recommended by Persium.