The Owner-to-Investor (O2I) Framework

Nearly every business owner faces three specific needs which in turn create eight realities that challenge most owners pursuing financial freedom. Other investors who are not business owners do not face these same needs or realities. Therefore, to successfully transition from being a business owner to an investor, a different method is required.

wealth management for business owners white paper
Wealth Management for Business Owners:

A Different Approach

Learn how to successfully transition from business owner to investor and overcome the challenges business owners face when pursuing financial freedom.

We created the O2I framework specifically for you, the business owner, to help you better understand your role as an investor.

The entire framework centers around you, the business owner, and illustrates the specific practices that we follow to address the needs and realities related to owning a business.

These Nine Practices are things we do above and beyond selecting, managing, and monitoring high-quality investment portfolios.

All quality investment advisors choose and manage investments. But, just like you, we are different. We implement these nine practices in response to your individual needs. In this manner, we help our clients stay on the right path to financial freedom.

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When you have a trusted advisor helping you navigate big decisions and are no longer stressed about money, you are free to focus on the things that really matter to you.

The number one goal most business owners and their spouses wish to achieve is to reach personal financial freedom.

To help you get there, we've identified three needs and eight challenges you need to address and have created nine practices to make financial freedom possible.


The Three Needs

Starting at the center of the model are the three needs The three needs help business owners understand their needs as they transform from ordinary business owners to business-owner investors.


The Eight Realities

Based on the three needs, business owners are forced to face eight realities. These are the special challenges that you must address upon exiting your business:


The Nine Practices

The nine practices are the actions we take when working with you, the business-owner investor, to directly address the eight realities and three needs. These nine practices help us guide you to create a wealth management plan to reach your financial goals.


The Owner to Investor (O2I) Framework

As you will discover, there is a logical way to manage your assets so they work for you instead of the other way around.  Whether you are in the process of exiting your business or have already exited, the O2I framework is designed to help you reach your financial.

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Persium Group, LLC  /  2100 Riveredge Parkway, Suite 1230  /  Atlanta, GA 30328

Persium Group consists of three teams: Persium Advisors — wealth management for business owners and other investors, NAVIX — exit planning for business owners, and CoVerity — serving the needs of retirement plan committees.

The Persium Group, formerly known as White Horse, is an independently owned and operated firm that was founded in 2004. In 2010, White Horse Advisors, LLC registered with the Securities and Exchange Commission as an investment adviser allowing us to operate in a product neutral, fee-only investment environment.

At Persium Group, we offer three distinct lines of business. Persium Advisors, LLC is an SEC registered investment adviser offering traditional investment advisory and asset management services. CoVerity™ is a brand name through which we provide investment advice and consulting services to sponsors of qualified retirement plans. Through NAVIX®, we provide exit planning services to owners of closely held businesses.
Persium Advisors, LLC and its affiliates do not provide tax or legal advice. Clients are urged to consult their tax or legal advisors to understand the tax and legal ramifications of any actions or investments recommended by Persium.