Francie Payne, Advisor

“I believe that throughout life’s journey, we plant seeds of knowledge, kindness, and intention that grow into lasting impact wherever we go.”

 

Francie Payne brings more than three decades of experience in the retirement plan industry to Persium, where she helps clients achieve favorable outcomes for plan participants while ensuring fiduciary responsibilities are met. Her deep expertise in plan strategy, fiduciary oversight, and participant engagement makes her a trusted advisor and a valuable asset to the Persium team.

Before joining Persium, Francie worked for multiple nationally-recognized organizations, leading the design, governance, and administration of both defined benefit and defined contribution plans. Her extensive knowledge of ERISA, DOL, and IRS regulations, along with her work across a variety of diverse industries, enables her to proactively guide clients toward compliant solutions aligned with their goals. In 2025, she further strengthened her expertise by earning the Accredited Investment Fiduciary® (AIF®) designation from the Center for Fiduciary Studies™.

A Barton College graduate with a Bachelor of Science in Business Administration and minors in Finance and Marketing, Francie brings a unique global perspective shaped by her teenage years in India and living in multiple states. She now resides in the suburbs of Atlanta, where she enjoys spending time with family and friends, playing tennis, gardening, and exploring new places through travel.

ph 678.322.3000  /  fax 678.322.3059
Persium Group, LLC  /  2100 Riveredge Parkway, Suite 1230  /  Atlanta, GA 30328

Persium Group consists of three teams: Persium Advisors — wealth management for business owners and other investors, NAVIX — exit planning for business owners, and CoVerity — serving the needs of retirement plan committees.

The Persium Group, formerly known as White Horse, is an independently owned and operated firm that was founded in 2004. In 2010, White Horse Advisors, LLC registered with the Securities and Exchange Commission as an investment adviser allowing us to operate in a product neutral, fee-only investment environment.

At Persium Group, we offer three distinct lines of business. Persium Advisors, LLC is an SEC registered investment adviser offering traditional investment advisory and asset management services. CoVerity™ is a brand name through which we provide investment advice and consulting services to sponsors of qualified retirement plans. Through NAVIX®, we provide exit planning services to owners of closely held businesses.
Persium Advisors, LLC and its affiliates do not provide tax or legal advice. Clients are urged to consult their tax or legal advisors to understand the tax and legal ramifications of any actions or investments recommended by Persium.