Alison Gould, Director of Operations

“Traveling and immersing yourself in another culture has the power to completely transform your worldview. I strive to bring this mindset of growth into everyday life.”


Alison began her career with Persium in 2013 by providing operational support and coordinating client services. Since joining Persium, her roles and responsibilities have continued to evolve. In her current role as Director of Operations, Alison optimizes organizational efficiency, leads change management initiatives, and aligns operational processes with Persium’s overarching business goals. She also serves as a member of the Persium leadership team, collaborating closely with the owners to develop and implement comprehensive, long-term strategic solutions.

Alison graduated from Smith College in Northampton, Massachusetts, with a Bachelor of Arts in the Study of Women and Gender. While pursuing her degree, she also attended the Danish Institute for Study Abroad in Copenhagen, Denmark and later worked at a prominent national hotline in Washington, D.C., where she gained valuable experience in crisis intervention and conflict resolution.

Alison grew up in the northern suburbs of metro Atlanta and currently lives in the city with her partner. In her free time, she enjoys traveling, equitation, exploring Atlanta’s vibrant arts and culture scene, and spending time with friends and family.

ph 678.322.3000  /  fax 678.322.3059
Persium Group, LLC  /  2100 Riveredge Parkway, Suite 1230  /  Atlanta, GA 30328

Persium Group consists of three teams: Persium Advisors — wealth management for business owners and other investors, NAVIX — exit planning for business owners, and CoVerity — serving the needs of retirement plan committees.

The Persium Group, formerly known as White Horse, is an independently owned and operated firm that was founded in 2004. In 2010, White Horse Advisors, LLC registered with the Securities and Exchange Commission as an investment adviser allowing us to operate in a product neutral, fee-only investment environment.

At Persium Group, we offer three distinct lines of business. Persium Advisors, LLC is an SEC registered investment adviser offering traditional investment advisory and asset management services. CoVerity™ is a brand name through which we provide investment advice and consulting services to sponsors of qualified retirement plans. Through NAVIX®, we provide exit planning services to owners of closely held businesses.
Persium Advisors, LLC and its affiliates do not provide tax or legal advice. Clients are urged to consult their tax or legal advisors to understand the tax and legal ramifications of any actions or investments recommended by Persium.